Useful Resources

Become an expert and wow your client by reading up on the useful resources below. This may include consulting methodologies, startup strategy articles, design thinking methodologies, prior BusinessOne presentations etc.

We will also share workshop content and slides here too.

If you have suggestions for content on this page, please message any member of the marketing team on Facebook or email marketing@businessoneconsulting.com.au

Induction Day Slides

Induction Day (2021S2)

Startup Strategy Resources

Pricing Strategy

Your product is awesome, why are you selling it so cheap? - Startup DailyWhile huge effort is poured into product and sales & marketing, there's much less focus on pricing despite the magnitude of difference it can make.

Van Westendorp pricing (the Price Sensitivity Meter) - 5 Circles ResearchWhy, When, and How to use the Van Westendorp Price Sensitivity Meter

a16z Podcast: Pricing, Pricing, Pricing"Raise prices." Regular listeners of our podcast have heard this advice more than once. But why is this so key and yet so hard for many technical founders? And how should startups go about raising …

Gabor Granger Pricing Model: When and how to use it | B2B InternationalThe Gabor Granger pricing model is a method to determine the price for a new product or service, and with our expertise we can utilise this with you.

Behavioural Design, Design Thinking & Customer Experience

Digital PsychologyA free library of psychological principles and examples to elevate your SaaS, e-commerce or other digital products.

Leading user researcher Steve Portigal shares how to gather insights by interviewing users (highly recommended)

Field Guide to Human Centred Design:

Design mindset (Pg-17)
Research and insight gathering methodologies (Pg-27)
Ideation (Pg-75)

Field Guide to Human-Centered Design_IDEOorg_English-ee47a1ed4b91f3252115b83152828d7e.pdf

1. Understand your problem by using these problem-solving and research methodologies from IDEO:

2. Ideate solutions for your problem using the following methodologies from IDEO:

3. Take your strategy beyond desirability into viability and feasibility with these implementation tips from IDEO:

SaaS Startups

If SaaS Products Sell Themselves, Why Do We Need Sales?One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. Given the popularity of try-before-you-buy and freemium-to-premium mod…

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters“If you cannot measure it, you cannot improve it” – Lord Kelvin This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business. It i…

Product / Market Fit

Go To Market Strategy

Distribution, Channel, and Partnershipswatch time: 23 minutes The route by which you distribute your product to customers -- i.e., the channel -- is key, as is the decision whether to partner with others here. A large and diverse set of…

Distribution“I’m into distribution, I’m like Atlantic I got them mutherfuckers flying’ cross the Atlantic" --Rick Ross, "Hustlin'" https://youtu.be/JU9TouRnO84 When I ask new entrepreneurs what their distribut…

Going to Market When No Market Existswatch time: 28 minutes When a technical founder creates a widget, their de facto stance too often is that it has intrinsic value that's surely obvious -- that people will not only understand what’s…

Product Marketing for New Productswatch time: 27 minutes You might have the greatest product on earth, but if your potential customers don’t know they need it, they won’t know they have to buy it -- let alone buy it from you. This …

Rather than building user personas, build 'jobs to be done'

Jobs To Be Done Framework – Make Us Proud – MediumScrapping the persona and approaching product design in a different way

Presentation Resources

Power Point Presentation Building

Tips for creating and improving your slide decks.

Past Client Presentation Decks (S1 2018 & S1 2019)

KemplantFinal (1).pdf

BrickX_Slides_Final.pdf

KOALA-Presentation.pdf

Timeweave-Final (1).pptx

Liven Final Presentation.pdf

Scott-GradConnection-Internal-Presentation-1.pdf

Ezidox Final Client Presentation.pptx

360-Final-Presentation.pdf

Drive Yello- Innovation-Cup-Slides.pptx

CancerAid (USYD Cup Slides).pdf

Student Super Slides.pdf

BRICKX-FINAL-SLIDES.pdf

IncentiaPay Slides.pdf

Liven (USYD Cup Slides).pdf

StudentVIP Slides.pdf

Mentoring Program

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